In this guide, you’ll find valuable information we've learned over nearly 20 years helping content creators manage and promote their adult member sites. We've seen what attracts members, what keeps them around and paying.
At first, it can be difficult to attract members, especially if they're already using and comfortable with another platform. But, you can grow your member count and revenues steadily if you apply these principles below. There is a DIRECT correlation between the number of these steps implemented and site revenues. Our highest earning sites do all of these things well.
🛠️Pre-launch site set up
Ensure your site set up is 100% complete and your branding is high-quality
Use a properly sized high-resolution image or video in the Header section.
Use a properly sized high-resolution image for the 'About me' section.
Customize your Header and 'About me' content to inform people, especially newbies, what your site is about, who you are, what you do, specialties, niches, member perks, etc. Important: for SEO benefits, include brand keywords in your Header and 'About me' bio that you want to be known for. For more info about SEO and keywords, go to the SEO section below.
Here are design instructions for Header and 'About me' sections.
Include all of your social links in the Social links section so they are shown & hyperlinked under your 'About me' bio. Go to: Design > Homepage > About me > social links
Use high-resolution 16:9 ratio thumbnail images for Photosets and Videos that are landscape/horizontal ↔️ format (NOT portrait/vertical ↕️ format, unless for Stories). For example, minimum 1280 x 720 pixels. If you use portrait/vertical ↕️ format, your thumbnail images will be cropped/cut-off and stretched when you promote on social media. No bueno!
Use custom or auto preview for Videos
This is helpful to entice / tease viewers to want to watch more.
Learn more about video preview
Write engaging and informative descriptions
Entice viewers and encourage them to buy to see more. If viewers can only see a thumbnail image or video preview, or they can't see anything if you have locked your content, then they need more information and context to be interested. What is your photoset or video about? What does it include / show? Are there other creators in the content?
Use auto posts (aka auto tweets)
Turn on auto posts for new content releases and events happening on your site. Customize your auto post messages to be entertaining and engaging, such as what is the photoset/video about, is it a special/limited release which can't be seen anywhere else, personally welcome new member joins, say thank you for new store purchases, write in your brand's language & tone, tease audiences, be cheeky, fun, humorous, etc. Be sure to upload an image for custom auto posts, or else the tweets will be text-only (boring!). Reminder: as mentioned above, use high-resolution 16:9 ratio thumbnail images that are landscape/horizontal ↔️ format (NOT portrait/vertical ↕️ format). For example, minimum 1280 x 720 pixels. If you use portrait/vertical ↕️ format, your thumbnail images will be cropped/cut-off and stretched when you promote on social media. No bueno!
Learn more about auto tweets
Membership Packages & Promos
Use Membership Packages and promotions & discounts.
Create membership tiers (ex: Gold, Silver, Bronze) and offer fans a "VIP treatment" they can't get anywhere else. Why should they join your member site versus using other fan sites? What are the unique benefits and perks they will receive on your member site they can't get anywhere else?
Offer special promos & discounts for new site launches (encourage fans to join your new VIP member site for a limited time discount), special occasions (Christmas, New Year, Black Friday, Pride Week/Month, etc.), or just because you feel like offering a discount to new, expired or loyal members!
Pricing
Set reasonable prices relative to your content. Consider starting your site with a lower price point if you are starting with a small amount of content or if you're just starting to build your brand. Once the size of your library increases and you are able to offer more content, live streams, perks, benefits, etc., you can increase your prices. See our membership pricing article for tips.
Content
Schedule & release new content regularly
Nothing will kill a member site faster than stale content. New videos or photosets should be released at least once a week. If you release one video/photoset per week, you would have a library of over 100 videos/photosets in two years. The bigger the library and variety, the easier it is to get and retain members.
Quality Content
Offer great quality content. Your members are spending their hard-earned money, so give back by investing in quality equipment and creating high-quality content. See our lighting & equipment article that covers must-have equipment. Good quality videos and photos can make the difference between a member staying or leaving.
Here are more tips & tricks for content development.
Use a watermark
Watermark your images with your brand or domain name CLEARLY VISIBLE
See our watermarking guide
SEO & Analytics
Set up Google Search Console (if using custom domain)
If you are using a custom domain, you'll want to set up Google Search Console. Google Search Console (GSC) is a free tool provided by Google that helps website owners monitor and maintain their site’s presence in Google search results.
Optimize your site with keywords
Whether you're using a custom or non-custom domain, optimize your site with brand keywords.
Learn more about keyword optimization
Set up Google Analytics
If you are interested in deep diving into your visitor statistics and need something more powerful than our Dashboard offers, you can easily integrate with Google Analytics. You can even do this via the Google Analytics app!
Streaming
Stream while on cam
If you’re already camming on sites like MyFreeCams, use a second computer to stream live to your site as well. The live video feed on your website will be FAR better than the cam sites (especially if you're using a camcorder) and the chat will be a lot friendlier. See our livestream guide for more info.Multiple constant live streams
If you have the opportunity to do so, experiment with constant live streams and multiple cams.
🚀 Post launch
Member Engagement
Spend quality time with your members. The more you engage with your members, the more members will engage back with you, share your content, tell others about you, and the more members you’ll retain. This is the single most important element to maintaining your member base.
Use Engagement features such as group & private chats, personalized voice messages, complimentary pay-per-messages, images, or chat unlocks, mass messages, and more.
Treat members to weekly live shows or hangouts, or as much as you can. The more the better, but even if it's only once a month, consistency is key to maintaining loyalty and momentum. The more loyal your members are, the more tips you'll receive and the lower your churn rate will be (aka cancellation rate). Live shows don’t always have to be nude shows. Most of the time spent with your members really doesn’t have to be "performing." Most of your members just want to hang out and chat with you and other members. Schedule non-nude hangouts such as Q&A chats, cooking, playing video games, telling jokes, watching movies, trying on new clothes/lingerie, etc.
Create a sense of community using group chats and livestreams. Members don’t stick around just to see you. If you have a good following and have nurtured a good community, then friendships will form between your members. This will further encourage them to retain their memberships.
Be reliable. If you’ve scheduled a live show at a certain time, make sure you are online at that time! Respect your member’s time. Many of them will have arranged their schedule to spend time with you. If you need to cancel, give as much notice as possible using mass message or group/private chats, social media posts, etc., and offer another date & time by pre-scheduling the next livestream so members can pre-register and reschedule in their calendars.
Marketing & Tracking
⚡GIVE PEOPLE A RESON TO JOIN!
Imagine someone asking you, "Why would I join your site?" Your marketing efforts are an effort to bring awareness to your site, and to answer this question.
Your member site should be the "VIP room/club" where fans receive access and perks they can't get anywhere else. Promote your member site as an exclusive club, and give fans a reason to join and come back!
Social Media Bio Link
Include your member site link in social media bios
Pin a site promo post to the top of your X, IG, and/or Facebook profiles
If using a link hub (ex: linktr.ee) make your member site link stand out by labeling it as "VIP Member Site" or "Exclusive Content", or "My Official Website" or any label that is unique and different than other fan site links. And here's our logo for the link icon.
Do a press release
Don't be intimidated. Press releases are super easy and very likely to get picked up by by XBIZ and AVN. This is free exposure that will give you a nice bump. We've made it easy by giving you an easy-to-use template.
Learn more about doing a press release and get the template
Promote your member site while on cam (if allowed)
This is one of the best ways to drive traffic to your member site. You have a captive audience, explain to them the benefits of joining your member site. Some key points to mention:
--Consistent/exclusive/first-look content updates with a membership
--Members only hangouts via group chats
--Higher quality live streaming
--Private chat with you with special features such as voice message and image attachments
--Many payment options available for members including crypto, PayPal, and most major credit cards
Promote your site on social media:
Twitter - See our Twitter guide.
Instagram - See our Instagram guide.
Facebook - See our Facebook guide.
Twitch - If you are a gamer, this is a great platform!
Promote your site on tube sites
⚡A good brand marketing example
Abby of Frisky Business, has one of the top-earning sites and does a great job of promoting her brand and engaging with fans. Have a look at what she's doing for ideas. (Pro tip: she never gives away the "goods" for free!)
Twitter: https://twitter.com/Friskyfairyabby
Facebook: https://www.facebook.com/thatonegirla
Instagram: instagram.com/thatonegirl_a