Why watermark?
One thing we remind all of our clients to do is to watermark their images with their branding and/or site domain before they post them on social media. Watermarking your images will do the following:
Prevent unauthorized use of your pictures: If you don't watermark your images and are posting them on social media, don't be surprised to find your picture on a Facebook advertisement for a dating website along with the caption "find single horny girls". We've also seen entire fake Facebook profiles created with un-watermarked images. These profiles were used (often successfully) to scam people for money.
Tells/reminds people where to get more: You are in this business to ultimately make money. It's difficult to make money from your social media if people can't find you and have no idea you have a website. If your picture is watermarked, viewers will be able to visit your site directly, where you'll then have the opportunity to convert them into paying members.
Tips
Don't feel bad about it: Again, this is a business. Anyone who has a problem with you watermarking your images is probably too cheap to pay for a membership anyway. If they like what they see, they will be grateful your images are watermarked so they know where to get more!
Choose a simple font: Use a simple non-script font with large letters that can be easily read. If your brand/domain name is not easily legible, there is no point having a watermark at all.
Place the watermark over your body: Placing the watermark over your body will help reduce the incidents of a watermark from being manipulated.
Watermark using your phone: If your watermarking tool is easily available on your phone, you're much more likely to continue doing it.
Find an app
Here are some iPhone and Android apps that current clients have used and liked:
Marksta: $2 - Customize your watermark by choosing from various fonts, colors, sizes, and and even adjust opacity and drop shadows: itunes.apple.com/us/app/marksta/id589118011?mt=8
iWatermark: $2-$3 - Offers the ability to upload your own watermark image: itunes.apple.com/ca/app/iwatermark/id357577420?mt=8
BeFunky: Free - Easy watermarking features along with other options: https://apps.apple.com/us/app/befunky/id442716817
Here is a list of other top watermark apps for iPhone:
https://www.igeeksblog.com/iphone-apps-to-add-watermark-to-iphone-photos-almost-instantly/
Android:
Add Watermark: $2-$3 - Add watermarks to your pictures. Customize your watermark by choosing from various fonts, colors, sizes, and transparency. Also provides auto processing and batch mode: play.google.com/store/apps/details?id=com.androidvilla.addwatermark&hl=en
Here is a list of other top watermark apps for Android: https://techviral.net/best-watermark-apps-for-android/
Examples
Here are some examples of various simple, easy-to-read watermarks to help drive direct searches.
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