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Marketing on Instagram

Updated this week

Like Facebook, Instagram does not allow nudity so you need to be creative with your photos and videos.

  1. Post provocative photos/videos, but not nude.

  2. Use hashtags to reach a greater audience. Here's a tool to search for the top-trending hashtags on Instagram: http://top-hashtags.com/instagram/

  3. Watermark ALL of your photos/videos.

Instagram accounts are public by default, but you may elect to create a private account. In that case, only users who you approve may follow you and view your photos. Head to your profile tab and scroll down to “Privacy.” There, you may select to make photos private. We don't suggest this though because you are limiting a large following. Making your profile private also does not mean you can start posting nudity. Instagram poice will still find you and delete your account. Your username will be gone forever and you will not be able to get it back… EVER!

Once registered, change your profile picture and edit your profile information, which includes a brief 150-character bio and include the link to your member site.

In your captions, use trending or relevant hashtags for your brand, but maximum 10 hashtags. And change/switch your hashtags for every post because the algorithm penalizes accounts for repetitive hashtags because it thinks you're using an automated service.

If you’ve enabled location services, you even have the option to tag where you took the photo. Tagging locations helps to boost you in search results.

Like all social media, interacting with the community is the most important part about growing your brand… and this means investing in beautiful, high-quality content.

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