Different social media have different uses, strengths, and advantages. X (formerly Twitter) could be called a 'real time social networking' site, a place for sharing information as it happens and for connecting with others in real time, often making lasting friendships and contacts.
If you’re not already on X, go to https://x.com and sign up for a free account. Use your model or brand name for your @ account handle. If you'd like ideas on who to follow, you can take a look at who we follow on our X account: https://x.com/mymember_site, who primarily fellow MMS creators and industry influencers.
Posting often not only helps you to stay active on newsfeeds but improves your ranking in online searches. X has the most fast-paced algorithm and posts are difficult to be seen, so more the merrier. Be sure to use keyword-rich phrases in your posts as often as possible. If you can't get your desired name as your @ account handle then make sure to include it in your account name and/or bio. This will help with SEO.
In the content creation world, creating and nurturing one on one relationships with your fans can be a difficult but highly profitable and satisfying experience. Social media is about having a dialogue. With that being said, respond to posts and comments talking about you and your brand. Start and join conversations. Be authentic, genuine and real! When you have a dialogue with a fan or fellow model or brand/company, you can convert conversations into actions. Maintain an active online presence. This way, increasingly more people will find out about your business and you’ll attract more followers. Also, keeping your fans up to date on what's happening with your business will keep your brand top-of-mind!
X tips:
Don’t spam: Your feed can be as intimate or as frequent as you choose. If your goal is to gather lots of followers, though, be sure to keep your posts interesting, personal and relevant and if possible, entertaining! Post a link to something you saw online you like with a one line comment, mention an interesting thought you had, or tell everyone what you are cooking for dinner. Not every post should be about some way people can give you money. A simple rule of thumb: for every post that you promote your services, 4 posts should not be promoting it, or at the very least, for every post, promoting one of your services, post a sexy picture. People WILL unfollow you if your feed is just a SPAM stream.
Follow: Don’t underestimate the importance of following others. Often, if you follow someone they'll follow you back.
Repost: A simple repost can be a very effective way of attracting followers. Reposts are a real time affirmation of someone else's statement and are often rewarded with a follow.
Keep your account public: A private account simply won't grow and is not an effective promotional tool.
No more than 50% of posts should be marketing: People will quickly tune out if too high a percentage of your posts are just marketing or asking for stuff.
Leverage automation: your member site has built-in auto-posts for your X account. Turn these on, and we highly recommend customizing the post content so they don't sound like our templated robot text and you can add your own brand voice.
Be generous with the mentions & engage with your followers: By this we mean you should thank people (when you can), share their content, and generally have conversations with them. You'd be surprised how many members join after a brief conversation. When they know you're a real person and then can really interact with you, they are much more likely to join.
Use of hashtags: Hashtags are a tool to make your posts more searchable. But, they need to be used minimally and strategically, such as SEO-friendly keywords related to your content and brand. Don't use more than 2 or 3 hashtags per post.
Post high-res photos/videos: posting blurry/pixelated visuals looks bad for your brand. Here's an online guide for what each social media channel requires for photo and video sizes.
Use watermarks: here is our watermark guide for images, and although your member site has a built-in watermark tool for videos published on your site, you'll need to separately watermark videos that you want to share on social media.
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