The field of SEO is a big one, and a proper guide could fill hundreds of pages. So this guide will be VERY basic, and will cover the items that will give you the biggest results.
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SEO stands for "Search Engine Optimization". While this once referred to just the process of optimizing your site to ensure search engines could easily crawl and index your site, it's generally understood to include on AND off-page optimization. Off-page optimization means optimizing things like links to your site from other pages.

The actual algorithms are, of course, closely guarded trade secrets. But there is an entire industry built around predicting and guesstimating how these algorithms work. There are hundreds of factors that are taken into consideration by the search engines when ranking individual pages, but search engines ask these questions:

Keywords refer to the ideas and themes that determine the subject matter of your content. In the context of SEO, they represent the terms and phrases that people type into search engines when looking for content, commonly known as "search queries." By simplifying all the elements on your page, such as images, videos, and text, to basic words and phrases, you can identify your primary keywords. As a website owner and content producer, it is crucial to ensure that your page's keywords are relevant to what searchers are seeking, as this increases the chances of your content appearing among the results on the search engine results page (SERP).

Keyword strategy

It is important that you create a keyword strategy, IE, a list of keywords that you will be using on your site, and hoping/expecting people to search for. When considering a keyword strategy, consider the number of people potentially searching for this keyword, and the sites that you will be competing with.

keywords for your brand

THE most critical consideration is your brand name. You will want to chose a brand name that has as little keyword competition as possible, so that your site will appear at the top of the search results when people are trying to find you. Pick a name that is extremely unique.

Keywords for your content

Ranking for searches for specific types of content is a LOT harder than ranking for a unique brand name, because of the amount of competition. It may not even be worth attempting to rank for content types unless your content is very niche.
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Once you have a list of your main keywords, add them to your site.

We have a number of SEO experts on staff and are very happy to answer questions that are not covered in this article! Just reach us via the live chat to start a dialogue.