Tracking links allow you to measure the performance of different traffic sources, such as social media platforms, websites, or marketing campaigns. By creating a unique tracking link for each source, you can see exactly where your visitors and revenue are coming from.
How to create a tracking link
Hover over the promotions icon and select Tracking links. Here's the direct link for your Dashboard.
How to see tracking link data
After you create a tracking link, you will see a statistics dashboard to view your tracking link performance for two Statistics modes: Unique stats and overall stats
Unique stats
Unique stats count only the first occurrence of each action after a visitor clicks your tracking link. For example:
A visitor clicks your tracking link.
They sent 3 tips.
They purchased 2 pieces of content.
In Unique stats, this will be counted as:
Tips: 1
Content unlocks: 1
This view helps you understand how many unique visitors performed each type of action.
Overall stats
Overall stats count every action completed after the visitor clicks your tracking link.
Using the same example:
A visitor clicks your tracking link.
They send 3 tips.
They purchase 2 pieces of content.
In Overall stats, this will be be counted as:
Tips: 3
Content unlocks: 2
This view helps you understand the total volume of purchases and interactions generated by your traffic.
Unique Stats – Best for measuring conversion rates and understanding how many visitors completed an action.
Overall Stats – Best for measuring total sales, revenue, and engagement, including repeat purchases made by the same visitor.