Total Revenue is the sum of all payments on your site, minus all fees. This includes all recurring and non-recurring revenue streams.

Revenue Growth Rate measures the month-over-month percentage increase in gross revenue.

Revenue Churn Rate is the ratio of net revenue lost through cancellations during a given time period versus the gross revenue available at the beginning of that period.

Revenue by Type is the total amount of net income generated by unlocks, tips, memberships, and stores in a time period.

Monthly Recurring Revenue (MRR), is the total net amount you generate each month from your active recurring sales.

Annual Recurring Revenue (ARR), is the total net amount you generate each year from your active recurring sales.

Customer Lifetime Value (CLV), is an estimate of the average net revenue that a customer with a subscription will generate before they churn (cancel their subscription).

Number of Sales is the number of items sold within a reporting period. This does not include tips.

Average Purchase Frequency is the number of times an average customer purchases an item from your site in a specified time period.

Active Users have an active paid recurring membership, AND have logged into your site in the past 7 days.

Average Time on Site is the average duration of time spent viewing your site during an individual session.

Content Shares is the number of times content was shared over a specific period of time.

Content Views is the total number of unique views your content has received. If someone views a video more than once, it will still be counted as 1 view.

Content Likes is the total number of content likes received over a specific period of time.

Content Commenters is the total number of unique people who left comments. If someone leaves more than 1 comment, it will be counted as just 1.

Chat Messengers is the number of unique people who have left chat messages.

Unlocks is the total number of paid content unlocks.

Unique Visitors is the number of different people who have visited your site during a specific time period.

Traffic Sources tells you which traffic sources are driving visitors to your website.

Locations tells you where visitors are located.

Device Type tells you what what device visitors are using when browsing your site.

Bounce Rate is the percentage of visitors to your site who navigate away from it after viewing only one page.

Account Creations is the number of accounts created in a time period period. An account creation does not mean someone paid to join your site, they just created an account.

Joins is the number of people who paid for a NEW subscription or restarted a previously cancelled subscription.

Account Conversion Rate is the percentage of visitors to your website that create accounts.

Join Conversion Rate is the percentage of account holders that join (pay for a subscription).

Churn Rate is the rate people are canceling (unsubscribing). When someone cancels they have “churned”. Churn is the inverse of Retention Rate (ex: if your 90-day Retention Rate is 25%, then your churn is 75%).

Retention Rate is the percentage of people who keep an active subscription over a given period of time (e.g. week, month, quarter). It’s the inverse of Churn (ex: if your 90-day Retention Rate is 25%, then your churn is 75%).

The Average Customer Lifecycle is the average number of days between the first subscription payment and last subscription payment.