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Google Analytics

Updated over 2 months ago

Google Analytics is a powerful web analytics service provided by Google that helps you measure and analyze website and app traffic, behavior, and conversion rates. It provides insights into how users interact with your site.

Google Analytics has a mobile apps!

Creating a Google Analytics Account

If you don't already have a Google Analytics account, you can  easily create one for free on the Google Analytics website:

  1. Click here to go to Google Analytics. Note: If you have a Google account, and are not signed in, click Sign in. If you do not have a Google account, click Create an account.
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  2. Once you have signed in to your Google account, click Access Google Analytics.
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  3. Click Sign up.
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  4. Fill in your Account Name, Website Name, Website URL, and select an Industry Category and Reporting Time Zone.
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  5. Under Data Sharing Options, check the boxes next to the options that you want.
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The Google Analytics Tracking ID

In Google Analytics, a unique identifier is assigned to each website. This identifier is used to associate data collected from your site with the corresponding Google Analytics account and property. It typically has the structure “G-XXXXXXX.” Where “XXXXXXX” is a unique alphanumeric code.

Google Tracking IDs are also known as "Google Analytics ID" or "Google Analytics Code".

How to Find Your Google Analytics Measurement ID

In Google Analytics type “Measurement ID” into the search bar at the top and refer to the correct result. Click the copy button.
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“measurement ID” in the GA search bar and the relevant result highlighted


Alternatively, go to “Admin” > “Property settings” > “Data collection and modification” > “Data streams” and choose a data stream.
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Navigating to “Admin” > “Property settings” > “Data collection and modification” > “Data streams”


Then, refer to the “Measurement ID” section. Note that you can copy the ID by clicking the icon alongside it.
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“Measurement ID” section under "Web stream" details

Adding the Google Analytics Tracking ID to the MMS Dashboard

There are two different ways to integrate Google Analytics with mymember.site:

  • Option 1: Paste the the 9-digit alphanumeric code directly into our Google Analytics integration page. This tends to be the simplest method.
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  • Option 2: Configure GA4 in Google Tag Manager (GTM). This tool lets you manage all your Google tags in one place. And it gives you advanced functionality and greater control (advanced users).

Let’s explore each method in detail.
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Option 1 (easy): Paste the 9-digit Tracking ID into the Dashboard

Go to Dashboard > Settings and click on the Google Analytics button:

Option 2 (advanced): Configure GA4 in Google Tag Manager

Google Tag Manager (GTM) is a free tool that helps you manage various kinds of Google tags. Including the one used for GA4 installation. In addition to setting up your GA4 property and web data stream, you’ll need to:

  1. Create an account in Tag Manager

  2. Create a “container” (a space to house all the tags, etc.) for your website

  3. Contact mymember.site support and ask them to install the tag manager code

When you’re ready to configure GA4, open the relevant container in GTM.

And click “Add a new tag.”
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“Add a new tag" button in Tag Manager


Then, click “Tag Configuration” > “Google Analytics” > “Google Tag.”
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“Tag Configuration” > “Google Analytics” > “Google Tag" buttons highlighted


Enter the measurement ID for your GA property in the “Tag ID” field.
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An image showing measurement ID for GA property in the “Tag ID” field


Then, follow the instructions in our GTM guide to configure the remaining settings to your needs.

Testing your Google Analytics installation

See this article to learn how to see if your Google Analytics installation is configured correctly.

✅ See our Complete features & benefits list

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