By default, every visitor to your site sees the same homepage. With Custom landing pages by access, you can show a different homepage depending on the visitor's membership status — for example, pitch "join now" to logged-out visitors and surface your newest content directly to active members.
Audience segments
Visitors fall into one of two top-level groups:
Others — visitors who aren't logged in, or who have an account but no active membership. This includes:
Visitor — not logged in
Guest — logged in but never had a membership
Expired — past member whose renewal date has passed
Members — visitors with an active or renewing membership, plus members who still have access. This includes:
Active — paying and renewing
Cancelled — cancelled but still has access until expiry
Complimentary — comp'd by you
Building a variant
From the Custom landing page by access view, click + Add section to start a new variant. For each variant:
Pick which audience segment(s) it serves — toggle between Others and Members, then check the specific sub-states
Build the homepage as usual — Hero, content sections, memberships, anything you'd put on the default homepage
Repeat for each segment you want to target separately
When to use it
Conversion-focused homepage for non-members — Hero with a strong CTA, About me block, Memberships section. Lead the cold audience straight to your offer.
Content-first homepage for members — Newest videos, photosets, and stories at the top. Skip the pitch — they've already joined.
Re-engagement for expired members — A targeted variant for visitors whose memberships have lapsed, with a special offer or what's-new highlight.
Things to know
Every visitor sees one variant — the rules pick automatically based on their membership status.
Use the View my site tool (covered in article 1) to preview your site as each viewer type and verify the right variant shows.
If you don't set up any variants, every visitor just sees your default homepage — no behavior changes.